BECOME AN EXHIBITOR AT
THE PRIMAL COLORADO BIKE EXPO @ EROCK
REACH 6,000 – 7,000 CYCLING ENTHUSIASTS FOR TWO DAYS!
THE ROCKY MOUNTAIN REGION’S LARGEST CYCLING FESTIVAL
The Subaru Elephant Rock Cycling Festival, to include the Primal Colorado Bike Expo is the official kickoff to the summer cycling season. Partnering with the Subaru Elephant Rock Cycling Festival is a very cost-effective way to reach several thousand passionate consumers who want to touch, feel, taste, sample, try and buy your products. Our organization is renowned for putting on one of the best cycling events in the nation – and now you have a chance to be apart of the success. Hope you’ll consider joining us in 2018.
- Among the largest cycling events in the country
- An estimated 9,000 – 10,000 attendees during the two-day expo; to include cyclists and friends/family
- An estimated 6,000 – 7,000 participants in Elephant Rock Ride
Dates – Saturday, June 2 – Sunday, June 3
Location – Douglas County Fairgrounds, Castle Rock, Colorado
Public Hours – 6/2 12 p.m. to 8:00 p.m. & 6/3 10 a.m. – 4:30 p.m. ( Ride Day)
Marketing & Operations Manager
The average age of all Subaru Elephant Rock participants is 43. The cyclists attracted to the ride and festival are older, have more disposable income to spend on their passions and tend to be more influenced by trendsetters and marketing.
29 and Under (10%)
60 and Over (9%)
Male – 60%
Female – 40%
High School Graduate (4%)
Some College (12%)
College Graduate (37%)
Post-Grad Studies (10%)
Post-Grad Degree (37%)
85% of ERock participants earn more than $100,000 per year