It’s a Picnic, Party and Expo all in one!

Whether you are riding or just watching the fun, come explore the active expo area where you’ll learn more about the sport of cycling from industry leaders like Primal, Skratch, Shimano, Rudy Project, SOS Socks and Clif Bar to name a few. Click here for a complete list of exhibitors. Also enjoy BMX flatland and aerial stunts, a kid zone, bike rodeo, learn to ride clinics, demos, a fashion show and more. Party at the Rock will also include live entertainment, a beer garden and food trucks! It’s fun for all ages – come one – come all.

The bike rodeo is free to participate but we encourage you to register in advance.  Sign-up Today.

Learn to Ride clinics for the youngsters are also free. Click here for a complete schedule of events tied to expo.

We ask that you please keep your pets at home as the festival will host a few thousand people and the environment will not be safe for your furry friends.

THE POST-RIDE LUNCH ON SUNDAY IS FREE TO ALL EROCK PARTICIPANTS. YOUR WRIST BAND WILL ACT AS YOUR MEAL VOUCHER.

Tickets to the lunch are also available for friends and family for $12 each.  These may be purchase online when registering until May 14. Otherwise, friends and family may partake via point of purchase with the vendors themselves.

Great Prizes

As always, loads of prize drawings will take place throughout the two-day festival. Primal cycling apparel and Rudy Project sunglasses and helmets are just a few of the prizes you could win!

ERock is GREEN

The Subaru Elephant Rock and Zero Hero have teamed up again for better recycling and waste management. We will be shooting for 85% “zero waste”, which means 85% of all waste generated MUST stay out of the landfill. The program includes adding a compost and recycling option along with trash, forming a green team and purchasing environmentally friendly products.

Our partner in this effort is ZeroHero out of Fort Collins. ZeroHero is one of the premier “green” event management companies in the country.

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