The Rocky Mountain region’s largest Cycling Festival

The Subaru Elephant Rock is the “kickoff to the Summer cycling season”. Partnering with the Subaru Elephant Rock is a very cost effective way to allow over 10,000 passionate consumers to personally touch, feel, taste, sample, try and buy your products, or see what your company has to offer. Our organization is renowned for putting on one of the best cycling events in the nation – and now you have a chance to be apart of the success. See below for prices and details. Contact us today or click the link to get started. Hope you can join us in 2015.


  • Among the largest cycling events in the country
  • An estimated 10,000 attendees during the two-day expo
  • Over 7,000 participants (plus their families and friends)


Expo Info

Date – Saturday June 4th
Hours –  4pm – 8pm (During Packet Pick Up)

Date – Sunday June 5th
Hours – 10am to 4:30pm ( Ride Day)

Business Rates:

February 1 – April 30th
(After April 30th, fee increases by $50)

10×10 = $525
10×20 = $750

Includes 1 Table and 2 chairs

Virtual Packet Insert Info

Virtual Packets – $750

Virtual Packets will be in a email sent out to all participants 2 week prior to the event and after the event.  Can include a link and image.  Deadline for Virtual Packets is May 15th.  Contact us for details

Food Vendor:

If you are interested in becoming a food vendor at this years expo, please email us for rates and an application.  info[@]


Click Here Purchase Booth Space or Virtual Packet


Scott Olmsted
Sponsorship & Event Manager

Rider Demographics

The average age of all Subaru Elephant Rock participants is 43.  The cyclists attracted to the Subaru Elephant Rock are older, have more disposable income to spend on their passions, and tend to be more influenced by trendsetters and marketing. 

Age Breakdown

 29 and Under (10%)
30-39 (19%)
40-49 (32%)
50-59 (29%)
60 and Over (9%)


Male – 60%
Female – 40%


High School Graduate 4%
Some College 12%
College Graduate 37%
Post-Grad Studies 10%
Post-Grad Degree 37

85% of ERock participants earn more than $100,000 per year